PRODUCTS
DEVELOPMENT CONCEPT

Changing the Status Quo, One Product at a Time.

Approximately 70% of our new products are ”industry’s first” or “world’s first”.
If you only ever make “products that the customers want” you will never create a “world’s first” or “world’s best” product. The way to overcome this challenge is to use repeated trial and error to create products that are better than those people already want. This spirit of challenge is what drives us forward and provides the source of our developmental capability.
KEYENCE aims to change the status quo for society and for the world, one product at a time.